Helping You Become More Christmas

The Tesco supermarket 2023 Christmas campaign celebrates getting into the festive spirit. The ad is based on research that found nearly a third of UK adults find the build-up to Christmas Day more exciting than the day itself.

Directed by Marco Lafer & Gustavo Moraes, this very clever marketing ad was shot by DP Pierre De Kerchove ABC, and proudly Captured on CODEX with the ALEXA 35 using Canon lenses.

Camera equipment and grip provided by ARRI Rental London.